The problem with the first attempt was the questionable demographic it was targeting. It was not the product itself. If you were to believe the critical reviews - that is to say the ones that should matter - the book was sensational, accurate, and in every single sense of the word a "page turner".
No, the problem was the questionable demographic. Niche marketing is all well and good, but you need to choose a literate niche. The story transcends its context she said, so why not choose a context based on market appeal. The market is saturated with books. Choose a niche.
It was her idea, and it made sense. Over time, they boiled it down to two. Two possible contexts for his masterpiece to unfold in. Two largely untapped niches, both all but entirely ignored by the publishing world. As it turned out, for good reason.
He would sit for hours and hear the roar from inside the arena. Sitting there wearing his sport coat and thick rimmed glasses, looking about as much like a successful author as is humanly possible. A stack of books on the table in front of him; pen at the ready. But the line never formed. No fans with copies of "Monster Jam Love" in hand ready to have their edition signed by the author. Not one single groupie. No flirtatious smiles from female fans who "totally get what he is saying".
Just the smells and cries of those who want more than anything to "get 'er done".
It wasn't the product. It was the demographic. It was last time and not this time. Better story? Perhaps? Better niche? Unquestionably.
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